Public Relations is a career avenue for those who have excellent communication skills and who wish to pursue a career that offers an opportunity to interact with lots of interesting people. This is a profession where you need to understand the listener’s psyche and mould it in your favour.
The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counselling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest”.
There are ample jobs available in this sector. Whether you are looking for jobs in Noida or for jobs in Gurgaon, chances are that you will come across ample options. There are several Public Relations (PR) firms in NCR that are always on a lookout for potential talent.
However, we must understand that public relations as a career option has come into existence at a much later stage. With the evolution of the corporate sector emerged the concept of public relations. It came into existence when companies and businesses, both government and private felt the requirement of marketing their products, services and facilities.
Needless to say that public image is important for any organization, especially in times when recruitment and retention of the best talent is becoming a challenge. Public image is very important for all organizations. The role of a public relations specialist becomes important in times of crisis when the correct and timely transformation can help save the face of the organization.
A career in public relations can actually be a good idea to make a mark for yourself in today’s time. While a degree in public relations is still not very popular, diploma courses are in high demand among students and PR professional aspirants.
A course in public relations is designed to equip you with skills like public speaking and understanding consumer behaviour. It borders on understanding human beings and their communication needs to a large extent.
The course content in a Public Relations course ideally comprises the following:
- Introduction to Public Communication
2. History of Print Media in India
3. Electronic Media and Photography
4. Advertising Research
5. International communication and Human Rights
6. Role of Information Technology in Public Relations
7. Study of human needs, consumer behavior and psychology
However, this course content can vary depending upon the college or institute you join in.
To check whether PR is the right career choice for you, figure out if you are great with communications or not. If you are great with communications, chances are that you will do well in the field. If you are an avid reader and follow everyday news closely, then PR or even a mass communication degree would be the right choice for you.
Employment opportunities in the field of public relations are ample and professionals are also well paid. There are several jobs in Delhi/NCR and also multiple jobs in Noida in this domain and young aspirants can find lot of options. Advertising agencies and PR firms are always on a lookout for qualified and experienced professionals in the domain.
While it comes to pay packages, remunerations can be somewhat rudimentary at the beginning, bit can gradually reach up to a high mark. Freshers can receive anywhere between INR 15000 to INR 17000 per month on an average while experienced professionals with years of experience can earn up to INR 12 lakhs per annum.
Needless to say that if you are looking for jobs in Noida or for jobs in Delhi/NCR and you have a diploma in Public Relations (PR) you will definitely end up finding good jobs and make a successful career out of it.
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4th Floor, Tower 3, Plot B-36,
Sector-132, Expressway,
Noida – 201301, Uttar Pradesh, India
Mon – Fri 9:30 AM – 6:00 PM IST
Phone: 0120- 4747300
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